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The CSCP Will Lead the European Circular Academy

25. März 2021 - 10:48

How can we bridge the attitude-action gap among consumers toward more sustainable, circular behaviours in Europe? Our academy will take you there!

In a Eurobarometer survey, 94% of respondents considered protecting the environment as important to them personally and many associated it with the need of engaging with circular behaviours, such as sorting their waste for recycling (Eurobarometer, 2017). Does this mean that we are on track to mainstream circular and more sustainable behaviours in Europe? Not quite. It is increasingly understood that such positive attitudes do not necessarily equate to action. In fact, food, mobility, and housing are the most impacting areas of consumption, as well as the ones characterised by less durable products and higher use intensity (JRC, 2019). There is a large gap between favourable attitudes and actual consumption of better performing, circular products and services.

On the other hand, there is still limited research and action on behaviour change and consumer engagement with specific regard to the circular economy. With the new EU Green Deal, however, this is radically changing and consumers are increasingly under the spotlight. The EU Circular Economy Action Plan is clearly focused on “empowering consumers and providing them with cost-saving opportunities” as a key building block towards the circular economy (EC, 2020). As put in the European Environment Agency 2019 circular economy report, “consumer behaviour is one of the key levers for enabling the transition to a circular economy” (EEA, 2019).

In this context, the central question is: how can we bridge the attitude-action gap towards more sustainable, circular behaviours? That’s a complex question, as behaviours are shaped by a combination of drivers that influence people’s capabilities, motivation and opportunity (Michie et al., 2014) to engage with the circular economy. However, there is a growing evidence base informed by behavioural science showing the way forward in terms of approaches that might work best and aspects that have limited impact and need improvement.

Based on this know-how, building the capacity of stakeholders in learning about and integrating consumer behavioural insights into their circular economy strategies. Outreach is therefore needed, in order to generate greater impact with their initiatives and, ultimately, to drive more circular behaviours. Throughout the entire chain, skill development and capacity building play a key role in equipping stakeholders in making circular behaviours possible – including repairing, sharing, leasing, reusing, recycling and maintaining for longer.

Realising this opportunity, a leadership group at the heart of the European Circular Economy Stakeholder Platform has taken up the mandate to make such skill building possible. The group is called Retailers, Consumers & Skills, led by the CSCP and composed of a high-level stakeholder group including organisations such as EuroCommerce, RREUSE and the European Environment Agency. The Retailers, Consumers & Skills will be responsible for planning and running the Circular Academy.

The training modules to be prepared by the group are aimed at enabling stakeholders to design and plan for circular behaviour change. The group will start by focusing on capacity building for behavioural solutions in the electronics sector, targeting retailers and city authorities as the initial training audience.

A first EU circular talk will be organised by the group and take place in May in order to share further insights about the initiative and its next steps.

Found it interesting? Are you keen on learning more about the initiative and getting engaged to make it happen? Let us know!

For further questions and how to engage, please contact Mariana Nicolau.

Photo by PR MEDIA on Unsplash


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Kategorien: english, Ticker

From Niche to Mainstream: Dilemmas of Upscaling Sustainability

24. März 2021 - 11:03

Mainstreaming sustainability – that is, upscaling solutions that support social and environmental sustainability – is a complex task. Recent research of our project Urban Up takes a closer look on upscaling obstacles and identifies strategies to overcome them.

There are so many solutions out there for a sustainable living, yet the hoped-for- change on a greater scale is far from reality. The reasons are manifold. The recent publication of the Urban Up project “From niche to mainstream: the dilemmas of scaling up sustainable alternatives“ sheds light on the common misunderstandings in upscaling processes and provides recommendations for solutions.

The paper, which received the second place in the Best Paper Award of the journal “GAIA – Ecological Perspective for Science and Society” for 2020, contributes to the debate on the urgency of upscaling sustainable solutions. This is especially relevant in the light of the short time frame left for reaching the Paris agreement targets. A key argument that the paper puts forward is acknowledging the intricacy of societal change: “Considering the complexity and non-linearity of co-evolutionary processes, the aspirations of policymakers, scientists, or actors from civil society to proactively and strategically foster a specific type of radical change are questionable or at least highly challenging.” Thus, processes of innovation and transformation are not projectable nor controllable. This challenge is demonstrated in three common dilemmas:

  • Babylon dilemma: What do we mean by upscaling from the view of practitioners, researchers, policy makers?
  • Simplification dilemma: The risk of oversimplifying transformation processes and assuming that upscaling of niche solution might not affect the system.
  • Scaling-aversion dilemma: Balancing act between limited local effects of alternatives and scaled solutions that lose their sustainability.

The paper offers numerous recommendations to overcome these challenges, including:

  • Open-ended and reflexive experimentation focused on learning processes, i.e., in living-labs
  • Building innovative capacities (human abilities and political responsibilities)
  • Responsibilisation: responsibilities need to be taken for risks and uncertainties beyond existing growth models and business cases
  • Establishing collaborative and reflexive dialogue processes between involved stakeholders
  • Longer-term observation of change processes

To read the full paper, please go to our library.

The latest research insights of the Urban Up project as well as resources, such as the framework for the social impact assessment tool, can be found on the Urban Up website.

Urban Up is funded by the German Federal Ministry of Education and Research (BMFB) as a junior research group within the framework of social and ecological research.

For further information, please contact Alexandra Kessler.

Der Beitrag From Niche to Mainstream: Dilemmas of Upscaling Sustainability erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

„We #MoveTheDate: Local Responses for a Good Life“ Project is Launched

24. März 2021 - 10:10

Scientific data shows that the planet’s resources are being vastly overused. This is our context. How can we then build a future that is both socially as well as environmentally sustainable? The CSCP has joined forces to find creative solutions that move the date of the German and the Earth Overshoot Day.

Together with the Global Footprint Network, that has successfully implemented sustainability metrics, including the ecological footprint, and engaged with more than 70 countries and 80 organisations, we want to find out how citizens can become drivers of the transition toward more sustainability. The newly-launched pilot project We #MoveTheDate aims to engage and empower cities and their citizens toward being active participants in, rather than observers of, the sustainability transformation. Through this shift in perception, the project plans to meaningfully address the emerging risks of living in a world with massive overshoot.

A key objective of the project is to generate ownership among citizens  and support the creativity and ability of urban actors to find solutions that #MoveTheDate of the Earth Overshoot Day. The Earth Overshoot Day marks the date of the year when human demand exceeds what Earth can renew in an entire year. This bottom-up engagement will help decision makers realise that advancing the transformation is not only a noble act to do, but also a necessary and even essential one. We #MoveTheDate wants to move the date by building synergies at two levels: expanding participation and positioning citizens at the heart of climate engagement.

On the one hand,  the project is based on a participation process in climate engagement activities with selected civil society organisation in two cities in North Rhine Westphalia. In a dialogue, the project engages local community groups on topics that they already advocate for. The process identifies potential catalysts and roadblocks for a sustainability transformation. Equipped with the learnings from the community groups and partners in the field, the pilot will also engage the cities’ administration by sharing citizens’ insights and finding opportunities to align them with the cities’ agenda towards a one-planet compatible city. Moreover, through an idea competition, community groups can share their most creative visions of their city with their city administration. This will facilitate a fruitful collaboration between citizens and cities that in turn helps move the #MoveTheDate.

On the other hand, the project will develop and communicate new and empowering storylines for climate action to make the Earth Overshoot Day (and German Overshoot Day) even more transformational. For this campaign, the pilot project will emphasise one theme per each participating city. Building on insights gained from cities and the citizen groups, it will position climate action as economically essential for individuals, cities, and countries. The project will also promote city-level possibilities that can help to #MoveTheDate of Earth Overshoot Day.

The project is funded by and carried out in close collaboration with the Stiftung Mercator.

For further question, please contact Alexandra Kessler.

Der Beitrag „We #MoveTheDate: Local Responses for a Good Life“ Project is Launched erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

The CSCP and Transgourmet Germany Collaborate for Less Packaging Waste

24. März 2021 - 9:49

A single German citizen generates over 220 kilograms of packaging waste per year, according to the Federal Environment Agency (UBA). In response, the German federal government launched a new packaging act (VerpackG) in 2019, which along with the new EU strategy for plastics is set to increase recycling rates and boost reusability. This has led many food retailers and companies from the business-to-business (B2B) sector to look at ways to reduce the growing amount of packaging waste. Collaboratively with Transgourmet Germany, a leader in the food retailer market, the CSCP has developed and implemented an assessment methodology that advances their sustainable packaging efforts.

A specialist in the large-scale supply of a full range of products in the gastronomy and communal catering sectors, Transgourmet has more than 41,000 customers. The full range of around 15,000 articles includes not only foodstuff but also commodities and consumables as well as catering equipment and services. Considering the high amount of packaging involved, Transgourmet is committed to a long-term strategy that relies more on sustainable packaging materials. The CSCP has supported Transgourmet in achieving this goal by developing criteria for a sustainability assessment of the packaging portfolio with a special focus on its private label, to-go packaging as well as fish and meat packaging.

During the course of the two-and-half-years project, the CSCP developed and implemented the assessment strategy on a wide range of the Transgourmet packaging portfolio. The strategy was developed in close exchange with Transgourmet, to understand the specific needs of key actors, for example handling and logistics.

“We have very much valued the CSCP’s ability to step into our colleagues’ and customers’ shoes to customise the methodology and the advice to foster the procurement of more sustainable packaging. This sets the collaboration process apart from purely scientific external support or a classical consulting approach”, says Melanie Prengel, Head of Sustainability at Transgourmet Germany.

The final assessment methodology was created in a way that follows a holistic approach focusing on recyclability and toward enabling the circular economy. Thereby, it is in line with the demands of the EU’s plastic strategy and also contributes to the goals of the EU Green Deal to reduce packaging on one hand and increase the amount of recyclable packaging on the other.

Transgourmet Germany belongs to Transgourmet Central & Eastern Europe and is a leading multichannel supplier for customers in gastronomy and hotel sector, catering, social organisations, retailers and other industries.

For further information, please contact Patrick Bottermann.

Der Beitrag The CSCP and Transgourmet Germany Collaborate for Less Packaging Waste erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

Walking Toward the Good Life – Together!

22. März 2021 - 11:42

It is particularly in times like these that keeping and nourishing a sense of community is of special value. Not only because togetherness is so paramount to us as humans, but also because there are goals that we can only achieve as communities. A good and inclusive life is one of them. In spite of the difficult circumstances, our project Day of the Good Life is keeping up its work of engaging communities in Wuppertal’s Ostersbaum to shape a future that is socially and environmentally sustainable. In a series of virtual walkshops held since early 2021, citizens came together to discuss their visions for the good life and how to put them into life.

The Day of the Good Life, the all-day event in Wuppertal during which citizens reclaim the streets and design public space according to their needs and wishes, is scheduled for 20 June 2021. More than a just a day, the project is about a process aimed at engaging citizens and supporting and strengthening initiatives that promote a sustainable, climate-friendly and socially-just life in Wuppertal.

To accompany citizens in the creative process of developing their own visions for a Good Life in Wuppertal, visioning walkshops were held. The goal was not only to support citizens in developing creative ideas to redesign their neighbourhoods, but also to enable them bring those ideas to life by forming local groups. The walkshops showed how creativity and local knowledge can generate new ideas for a better life for all.

To support the newly-formed groups, neighbourhood meetings are held each week to further develop ideas not only in view of the Day of the Good Life in 2021, but for a long-term engagement. The implementation of the emerging ideas, such as murals, benches, swings, and high-beds, will be accompanied by local artists and craftspeople. To participate in any of the online neighbourhood meetings – please register here!

If you are a citizen of Wuppertal Ostersbaum and have an idea how to improve your neighbourhood, share it with us until 15 April 2021!

The Day of the Good Life is a joint project of the CSCP and its partners, the Nachbarschaftsheim Wuppertal e.V., Idealwerk and the FSI Forum für Soziale Innovation gGmbH. The project is funded by the Stiftung Umwelt und Entwicklung NRW.

For more information contact Alexandra Kessler. 

Der Beitrag Walking Toward the Good Life – Together! erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

The Academy of Change (AoC) Has Kicked-Off its Third Round

17. März 2021 - 11:02

Having previously trained over 100 representatives of non-governmental organisations (NGOs) from more than 25 countries, the Academy of Change (AoC) capacity building programme has launched its third round. The programme, a uniquely designed format, supports NGOs to increase their impact by integrating behavioural insights into their work.

The third round of the Academy of Change (AoC) has gathered 45 NGOs from around the globe, including representatives from Greenpeace International, World Wide Fund for Nature (WWF) and Care International. The goal of the programme is to unlock the power of practical applications of behavioural knowledge in accelerating the transition toward sustainable behaviours and lifestyles that really matter.

At the virtual launching event, the AoC team and the participants explored the principles of behaviour change and the key elements of successful behavioural interventions. The potential of behaviour change in limiting global warming to within the 1.5-degree limit and facilitating a broader systems change was also discussed.

“A system is full of and shaped by the behaviours of the people within it – everything is connected to everything else. Therefore, it is important to think about the position and role of behaviour chain within a system”, notes Rob Moore from Behaviour Change, our AoC partner.

During the opening workshop, the participants were introduced to common misconceptions, such as mistaking information provision as the ultimate step to effective change, and had the opportunity to share some of their country/culture specific perspectives. Ethical considerations were also highlighted as essential whenever using behavioural insights to change consumer behaviours.

Through the course of the next four months, the AoC participants will have the opportunity to follow a full-fledged programme consisting of seven different modules, covering the following topics: behavioural and decision-making insights, models and tools of understanding and addressing behaviours, designing and implementing behaviour change interventions, as well as impact evaluation. You can find detailed information about the Academy of Change programme here.

The Academy of Change (AoC) was launched in 2017 and has since become a flagship programme for integrating behavioural insights into the everyday work of NGOs. In 2019, the AoC launched Catalyst, another programme that fosters a better incorporation of behaviour change know-how and practice into the work of NGOs.

The Academy of Change (AoC) is a non-profit initiative of the Collaborating Centre on Sustainable Consumption and Production (CSCP), Behaviour Change (BC) and the International Civil Society Centre (ICSC). The AoC is funded by the KR Foundation.

For further information, please contact Mariana Nicolau.

Der Beitrag The Academy of Change (AoC) Has Kicked-Off its Third Round erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

Our weiter_wirken Capacity Building Programme Wraps Up Successfully

17. März 2021 - 10:19

Be it promoting biodiverse gardens, boosting sustainable fashion or fostering more sustainable food choices, our capacity-building programme weiter_wirken supported non-governmental organisations (NGOs) to increase the impact of their projects by successfully incorporating behaviour change know-how. The programme, which started in October 2020, offered a four-part workshop series to help participants design effective behaviour change interventions for better results in their projects.

Having taken the participants through the stages of designing and implementing behaviour change interventions, the final workshop, held virtually in March 2021, focused on evaluation as the final step in the process of changing behaviours. Evaluation ensures that success as well as shortcomings are measured and that the lessons learned are taken into account for future interventions.

For example, how can one measure the extent to which an intervention increased biodiversity in an area or whether it contributed to a higher number of local politicians genuinely supporting green actions? Our guest expert, Erik Schäffer, Managing Director and Partner at the Institute for Social Research, Consultancy and Organisational Development in Saarbrücken, used the concept of “Wirkungstreppe” to explain how even the most complex projects can be evaluated in systemic and pragmatic ways.

At the final workshop, the participants were asked to bring an object that best symbolised their experience during the weiter_wirken programme. The most prominent objects were a light bulb, as a reminder of all the “aha moments” of the programme, and a plant, as a symbol of how much both the participants’ projects and the group itself had grown together. A formal and hopefully face-to-face event is planned to take place in summer 2021 to discuss the results of the programme and the way forward. In addition, participants will become part of a community of practice and stay in touch to further facilitate knowledge sharing to promote sustainable behaviours.

weiter_wirken builds upon the success of our international capacity building programme the Academy of Change (AoC) and brings that experience to NGOs based in North-Rhein Westphalia (NRW). For further information, please visit the weiter_wirken website. To get the latest weiter_wirken news, including information about plans for potential future rounds, make sure to sign up to our newsletter.

‚weiter_wirken‘ is a non-profit initiative of the CSCP and its cooperating partners Stiftung Umwelt und Entwicklung Nordrhein-Westfalen and ecosign/ Akademie für Gestaltung. The project is funded by the Stiftung Umwelt und Entwicklung Nordrhein-Westfalen and runs until summer 2021.

For further questions, please contact Christian Malarciuc.

Der Beitrag Our weiter_wirken Capacity Building Programme Wraps Up Successfully erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

Green Horticulture in Kenya: Opportunities and Challenges for Farmers

17. März 2021 - 10:03

How can Kenyan farmers increase the market share of their produce both locally as well as in Europe? What is holding them back and how to overcome those barriers? The report “Introducing Green Horticulture at Lake Naivasha in Kenya”, as part of our GOALAN project, offers an enhanced analysis from a local and international perspective as well as suggestions for the way forward.

Horticulture farmers with micro, small and medium-sized enterprises (MSMEs) have been contributing to an upward trend in agriculture around the Lake Naivasha Basin (LNB) in Kenya. They have significantly increased the country’s fresh fruit and vegetable (FFV) supply. The demand for their produce notwithstanding, Kenyan MSMEs have faced major challenges, including limited access to organised markets, the lack of a deeper understanding of market dynamics, and scarce capacities to serve organised markets both locally and internationally and be more competitive.

The GOALAN project has so far provided capacity building to Kenyan horticultural MSMEs, especially on issues related to Sustainable Consumption and Production (SCP) practices and linked them to financial institutions and exporters.

In a bid to further close the gap of MSMEs’ access to markets, the GOALAN project conducted market studies in Kenya and in Europe to identify challenges but also map out opportunities. The report “Introducing Green Horticulture at Lake Naivasha in Kenya – Local and International Market Analysis Reports” presents findings of two separate studies: one examining the local context, conducted by WWF-Kenya, a GOALAN project partner, and the other looking at the European market trends and opportunities, conducted by the CSCP.

The local analysis reveals that niche markets in Kenya still offer new possibilities for MSMEs, the main challenge being the power of upper hand buyers to define and dominate the process. Terms of engagement are mainly not in the form of written contracts; buyers don’t share market information with producers and they determine not just the prices but also the quantities and units of measurement for all parties involved. Considering that fruit and vegetable are highly perishable products, producers mostly have no option but to become price takers.

The international market analysis, on the other hand, highlights a growing demand for healthy and sustainable food in Europe that has triggered increased import volumes of fresh fruit and vegetables from non-EU countries, including Kenya. Nonetheless, the report underlines that stringent health and quality regulations imposed by the EU on importers can only be met by a few Kenyan producers. To strengthen Kenyan farmers, supply chains have to become more transparent and participating actors have to be certified. The GOALAN project has already trained more than 140 Kenyan MSMEs on the required certificates. This will considerably increase their chances of exporting their high-quality produce to foreign markets.

For a complete list of recommendations and further details, please check out the full report.

For further questions, please contact Kartika Anggraeni.


Der Beitrag Green Horticulture in Kenya: Opportunities and Challenges for Farmers erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

Circular Packaging from a Consumer Perspective

10. März 2021 - 11:28

Many companies shy away from converting well-established packaging, knowing that routine and recognition effects are of enormous importance for the purchasing habits of consumers. But, since a great portion of today’s packaging is not yet recyclable, change is inevitable. So, how can the transition to more sustainable packaging succeed? As part of the Consumer Insight Action Panel (CIAP) packaging club, we accompanied new packaging pilots to find solutions.

Modern packaging has many aspects to consider: it must protect products and bring them safely to consumers, be reasonable in cost, easy to handle, and efficient to transport. On the shelf, it should look good, inform, and promote its contents. In view of the EU Green Deal’s Circular Economy Action Plan, it is becoming increasingly important that packaging is also circular. Considering that many complex and multi-layered packaging examples do not meet this requirement yet, major changes in packaging will be underway in the coming years.

As part of CIAP’s plastics club and together with a retail partner, we accompanied the test phase of a new packaging looking for two things in particular: which factors play an important role in terms of consumer acceptance and how risks can be avoided. Here are some of our findings:

Design is information

The visual impression of shape, colour and haptics is a central communication channel. In attempts to make packaging more resource-efficient and recyclable, packaging designers and product managers often find inspiration in sustainable approaches applied in other product groups. What is often overlooked is considering that what worked for one product group might not work for another: milk in a glass bottle might be well accepted, but rice in the same bottle may not. Sustainable packaging should reflect the established package design characteristics that consumers are used to in order to be acceptable.

Engaging retailers and leveraging placement

Shelf placement was found to be essential for product visibility. It should be kept in mind that a better placement also means an upgrading of the product. Products that are placed in shelf rows with higher-priced brands are not only more visible, but may also be intuitively perceived as being of higher quality. Here, the support of retailers can be essential. In the distribution of the highly-competitive shelf space, this requires new placement approaches that go beyond the logic of sales optimisation and include criteria of sustainability and circularity.

Focus on the target group

Manufacturers and product managers know their target groups. But how does the target group react to new circular packaging? Do they understand and welcome it as a positive environmental impact? Or is the changeover in itself a (too) big imposition? Our tests showed that the environmental factor did not play a major role in the price-sensitive target group. Other factors such as fragrance, design, practicality, and the price itself, proved to be much more decisive in comparison.

Routine (often) beats rationality

The perception of a new innovative packaging depends to a large extent on buying behaviour: customers who are more willing to experiment are more likely to recognise new variants, but most consumers are trapped in their ‘routine tunnel’. They work through mental or real shopping lists and look for the familiar, tried and tested. In order to establish new routines, sometimes, only a more radical change is effective, e.g., by changing all product variants at the same time. The irritation of routine buyers usually lasts only a short time. If product loyalty is high and the new packaging basically meets the relevant requirements, a rapid habituation effect can be expected.

Observation and questioning lead to insights

In order to test the perception of new recyclable packaging and to investigate possible barriers and purchase motivations, in-store observations were combined with short semi-structured interviews. Interviewers could identify the most significant barriers to purchasing the packaging alternative. It showed that besides the fact that the new packaging was widely overlooked, most shoppers had considerable doubts about the practicability and aesthetics for use at home. With these findings, organised in an intelligent behavioural tool such as the COM-B model (Michie et al., 2011), interventions and implications could be derived.

The Consumer Insight Action Panel (CIAP) is an initiative by the CSCP; its packaging club is dedicated to the role of consumers in closing packaging loops. The members of the club come from the retail, packaging, food service, research, and waste management sectors, among others. Regular workshops with all club members form the basis of the project work; in smaller working groups, specific contents are deepened. In concrete trials, challenges for the switch to circular packaging from a consumer perspective are highlighted and effective interventions are tested. Findings and results will be translated into tools and workshop formats for small and medium-sized enterprises (SMEs) and recommendations for policy makers.

The Consumer Insight Action Panel is currently running clubs on packaging, electronics and textiles. If you are interested in this initiative and how it works collaboratively with key stakeholders of one sector to consider consumer behaviour in transitioning to a more circular world, please contact us.

For further questions, please contact Stephan Schaller.

Photo by Eduardo Soares on Unsplash.



Der Beitrag Circular Packaging from a Consumer Perspective erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

A New Framework for Enabling Circular Business Models in Europe

9. März 2021 - 13:38

Shifting to a circular economy in Europe is highly dependent on reducing resource use, lengthening the lifespan of products as well as boosting their reuse and shared use. Repairing, remanufacturing, and recycling are also important elements. Circular business models are thus crucial: but, what type and how to successfully implement them? The ETC-WMGE report “Business Models in a Circular Economy” presents an analytical framework to study the successful implementation of circular business models.

Developing appropriate business models is a key enabler in implementing circular economy goals. The term circular business model has, however, become something of a buzzword, with many different interpretations being used by different actors in literature and the public debate. Most analyses and discussions are focused on defining and conceptualising circular business models. Much less attention is being paid to the dynamics that are needed to transform current business practices into circular business models.

“Thus, the driving question behind this report was what are these dynamics and what kind of enablers are needed (beyond the usual economic and policy frameworks) to transform existing practices into economically viable circular business models.”, says CSCP’s Francesca Grossi, co-author of the report. “The answer comes in the form of an analytical framework for studying the implementation of circular business models by identifying the needs in terms of business model innovation, technological innovation and social innovation. Policy enablers as well as behaviour and education enablers are also important”, states Grossi.

You can read the full report here.

The framework – designed by the CSCP – creates a new perspective on the possibilities and limitations of business model innovation in driving the transition to a circular economy. It makes clear which action is needed to mainstream a certain type of circular business model, but equally important, it also shows that different pathways can be useful, depending on the technical social and policy context.

For further questions, please contact Francesca Grossi.


Der Beitrag A New Framework for Enabling Circular Business Models in Europe erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

The CSCP Welcomes the European Parliament’s Demand to Curb Overconsumption

4. März 2021 - 11:46

In an attempt to bring European consumption and production patterns within planetary boundaries, the EU Parliament has recently demanded the first-ever EU targets to reduce overconsumption by 2030. Having worked for 15 years toward sustainable consumption and production (SCP) practices, the CSCP is looking forward to tapping into this new momentum and collaborating for a resilient economy. Be it through boosting the repairability of products, supporting prosumerism or replacing conventional business models with product-as-a-service systems or access-based models, the CSCP is committed to mainstreaming sustainable solutions.

In the key plenary vote held in February 2021, EU lawmakers have called for the introduction of two legally binding targets to significantly reduce the EU’s material and consumption footprints by 2030. The European Commission is expected to consider and reflect the demands on its review of the Circular Economy Action Plan, a pillar of the EU Green Deal.

The Action Plan already entails clear goals on achieving more sustainability and durability of products in textiles, electronics, and packaging. These sectors are the focus of initiatives like the Consumer Insight Action Panel, where the CSCP is leading the effort by generating, applying, and testing consumer behavioural insights in circular strategies. Boosting take-back schemes, enabling the fulfilment of the right to repair and supporting product maintenance are prime examples of CIAP’s work in curbing overconsumption.

With businesses, we are exploring new ways of delivering products-as-a-service systems, access-based models or moving from recycling to a closed material cycle. Our Circular Business Innovation focuses on increasing customer satisfaction while running a resilient business with revenue decoupled from producing more or using more virgin resources. In projects like the Competence Centre eStandards, we are particularly looking to enable sustainable business models and the circular economy through digitalisation. In a newly published report that we co-authored, we offer an in-depth perspective on circular business models through the development of an analytical framework for studying the successful implementation of such models.

Research conducted as part of our ProMoNa project suggests that the distinction between production and consumption does not reflect the manifold forms of value creation anymore. Consumers are ever more engaged each step of the way: production, marketing, waste management, or re- and upcycling. We apply our holistic assessment tool handprint to the sustainability potential of promising prosumer models that support sustainability.

The newly demanded targets by the European Parliament help accelerate the transition to consumption and production patterns that are in line with the vision of the EU Green Deal adding a key prerequisite to achieve it.

For further information, please contact Rosa Strube.

Der Beitrag The CSCP Welcomes the European Parliament’s Demand to Curb Overconsumption erschien zuerst auf CSCP gGmbH.

Kategorien: english, Ticker

Listen to Episode 4 of our Academy of Change Podcasts: Evaluation of Behaviour Change Interventions

4. März 2021 - 9:26

Changing behaviours is an integral part towards sustainable lifestyles. But how do you know whether the intervention toward a more sustainable behaviour really worked? In this episode, we close the loop of behavioural interventions by talking about evaluation. Listen to our conversation with David Fell who shares his expertise on the importance of evaluating interventions and how to actually do that.

Evaluation is the final step in the course of designing and implementing a behaviour change intervention (Listen to our previous podcasts about each step). It is not only about collecting data and measuring indicators but also about understanding whether what has been done has truly worked. In short, evaluation comes down to checking if an intervention has successfully changed a targeted behaviour: we learn how the intervention worked, why it worked and how can it be further optimised.

Our guest speaker, David Fell is one of the founders of Brook Lyndhurst Ltd., a social science research company, specialising in evaluation and behaviour change around sustainability. Looking back at over two decades just with Brook Lyndhurst Ltd., Fell gives advice through examples that are both entertaining and insightful.

He explains that, while from his experience evaluation is sometimes regarded as boring, it is also the key to measuring success and being able to replicate it. “That is really what evaluation is ultimately about: how do you take the lessons from one behaviour change intervention, doesn’t matter how big or small. If it did work, it can be done again somewhere else. And if it did not work, you make sure you don’t do it again.”

If you are keen on learning more about the evaluation process – listen to our podcast! In a lively conversation, David Fell and Behaviour Change’s David Hall showcase why you should not treat evaluation as something that you add on in the end, but rather as a significant step not only for the present but also future interventions.

Download our Evaluation podcast now!

To listen to previous episodes of the Academy of Change podcasts – please go to our library!

The podcast series is part of the Academy of Change, a capacity building programme and offers complementary views on selected behavioural change topics. Through conversations with experts in the field, the topics are explored from a practical perspective in order to serve listeners from different fields and areas of interest.

The Academy of Change (AoC) is a non-profit initiative of the CSCP, Behaviour Change (BC) and the International Civil Society Centre (ICSC). The AoC is funded by the KR Foundation.

For further question, please contact Mariana Nicolau.

Der Beitrag Listen to Episode 4 of our Academy of Change Podcasts: Evaluation of Behaviour Change Interventions erschien zuerst auf CSCP gGmbH.

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Join Our Online Workshop “Digital Sustainable Value Chains” – 18 March 2021!

3. März 2021 - 13:15

How can digitalisation enable sustainable business models and the circular economy? What does this mean in practice for Small and Medium-Sized Enterprises (SMEs)? In a recent series of online events, the Competence Centre eStandards has approached these questions from multiple angles and in different formats, aiming to support SMEs make the most of digitalisation in their aim to become more resilient and thrive.

The next Competence Centre eStandards participatory event, the workshop Digital Sustainable Value Chains, will look at the potential of digitalisation in ensuring transparency and sustainability along the entirety of value chains. From a strict SME perspective, the workshop will focus on these main questions:

  • What is the added value of a sustainable supply chain for my company?
  • How to implement sustainable value chain management with digital solutions?
  • How can SMEs use digital tools to create more transparency?
  • How can SMEs increase the efficiency of processes and improve communication with suppliers and customers?
  • What innovative solutions are there and how do they fit within a certain company?

Learn more about the workshop and register here!

Date: 18 March 2021
Time: 09:30 – 12:30
Location: Online
Language: German
Cost: Free

For upcoming online events on sustainable digitalisation, please refer to the Competence Centre eStandards.

For further information, please contact Thomas Wagner.


Der Beitrag Join Our Online Workshop “Digital Sustainable Value Chains” – 18 March 2021! erschien zuerst auf CSCP gGmbH.

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Breakfast Inspiration To Go: Join our Event “Opportunities and Risks of AI Applications in SMEs” – 11 March 2021!

3. März 2021 - 12:56

Digitalisation is one of the most transformative trends of our time and Artificial Intelligence (AI) – as one variant of technology application – is expanding rapidly. With the profit rationale as the main driver behind the development of AI applications, ethical and sustainability-related questions have gained a new degree of urgency. With a finger on the pulse of the matter, the Competence Centre eStandards has launched the “AI for early birds” online series to address challenges and opportunities of AI applications in small and medium-sized enterprises (SMEs).

There is much that SMEs can benefit from AI applications: optical pattern recognition in quality assurance, predictive maintenance and evaluation of machine data, processing of invoices in administrations, analysis of big data, optical and linguistic pattern recognition, to name a few. In two online breakfasts in the course of the eight-week series, the CSCP will use its think and do lens to go beyond the technology itself and address the wider implications for society and the environment with frameworks such as the Sustainable Development Goals (SDGs) and the European Green Deal in mind. The core goal will be to derive practical sustainability insights and advice for SMEs in their application of AI.

During the thirty-minute sessions, SME representatives have the chance to discuss live with field experts, get answers to their individual questions and network. Register now to become part of the events!

Event: Opportunities and Risks of AI Applications in SMEs
Date: 11 March 2021
Time: 08:30 – 09:00
Location: Online
Language: German
Cost: Free
Register here!

Next Up

Event: AI and Ethics: Technology Meets Moral
Date: 25 March 2021
Time: 08:30 – 09:00
Location: Online
Language: German
Cost: Free
Register here!

The “AI for early birds” series is carried out by the Competence Centre eStandards. With CSCP as part of the consortium, the Competence Centre specifically looks into digitalisation as an enabler for sustainable business models and production processes.

For further information, please contact Arne von Hofe.

Der Beitrag Breakfast Inspiration To Go: Join our Event “Opportunities and Risks of AI Applications in SMEs” – 11 March 2021! erschien zuerst auf CSCP gGmbH.

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How the Circular Economy Can Support Perú Recover from COVID-19 and Prosper

3. März 2021 - 10:11

Be it to mitigate the pandemic’s effects and recover or generate sustainable growth, circular economy has much to offer for the world-renowned touristic destination, Perú. High-relevance sectors such as tourism, fishing, agriculture, manufacturing, and construction could particularly benefit by endorsing circular approaches that make them more resilient. In two virtual events hosted by the EU representation in Perú, the CSCP’s Executive Director, Michael Kuhndt, shared European insights on sustainable consumption and production approaches and how those could support the Peruvian circularity journey.

Kuhndt discussed the latest trends and policy in view of major strategic frameworks, such as the EU Green Deal and its Circular Economy Action Plan. He highlighted design as a key element in circular economy, pointing out that “when products are designed to live longer from the onset, recycling becomes genuinely the last step”.

Referring to the need for a more comprehensive approach to circularity, Kuhndt shared CSCP examples such as rethinking business models with our Circular Business Model Innovation or engaging with customers as in the Consumer Insight Action Panel (CIAP). Across CIAP’s three sector-based clubs – textiles, electronics, and plastics – understanding and reflecting customer behaviours and needs is showing to have great impact.

Kuhndt also made the case for circularity as a process that only works if there’s engagement and enhanced collaboration between all relevant actors.  “The internalisation of circularity principles in Perú should not be exclusive for businesses and production, but it should also redefine consumption patterns, promote collaboration among different actors, upscale capacities and empower the civil society to make circularity work for the them. Achieving a successful shift to a circular economy can help Perú to meet the Sustainable Development Goals, the Paris Climate Agreement targets and become more resilient towards global and regional challenges”, stated Kuhndt.

A focus was also put on urban areas, which are in a prime position to reap the benefits of the circular economy, thanks to high resources, innovation, and human capital. Adaptation of circular business models, changing consumption behaviours, citizens lifestyles, technology  and upscaling skills are fundamental for this transition. Kuhndt referred to the Circular Cities Declaration, a CSCP initiative calling cities to become circularity pioneers and the work carried within the European Circular Economy Stakeholder Platform. Other inspirational examples that galvanize the power of urban areas for circularity are found across lighthouse cities in projects such as HOOP and  SCALIBUR.

The virtual discussion took place against a backdrop of growing momentum, led by the United Nations Regional Coalition on Circular Economy initiative, which will support the mobilisation of resources to integrate circular approaches in the Peruvian economy. The initiative, which has a focus on small and medium-sized enterprises (SMEs), aims to support Latin America and the Caribbean in their COVID-19 recovery.

For further information, please contact Luis Esquivel.

Photo by Howard Z on Unsplash



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How Communicating with the Market Can Enhance Sustainable Public Procurement

1. März 2021 - 13:25

For many companies, the order volumes of public tenders are very compelling; however, insufficient communication on the part of contracting authorities can make bidding seem too complicated and costly. On the other hand, public procurers often lack a comprehensive overview of sustainable offers on the market. The CSCP brought procurers and bidders from the IT and textile sectors to a virtual table to discuss communication issues and the way forward.

Considering the public sector’s high demand, procuring in sustainable ways represents a major lever for achieving more sustainability and promoting fairness throughout the supply chains. Relevant policy frameworks, such as the amended European Public Procurement Directive and the German public procurement law reform, have prioritised social and environmental sustainability criteria in public procurement processes. While many legal issues have been clarified, uncertainties still remain. Deficits in communication between the procuring organisations and the market often hamper a successful implementation of sustainable procurement.

Frequently, companies that are on the offering side lack the right information with respect to sustainability criteria and their relevance for their business. Conversely, many procurers are unaware of sustainable offers or, even after communicating the importance of sustainability criteria, companies that meet the desired criteria submit incomplete or insufficient offers.

As part of the project ‘Impulses for Socially Responsible Public Procurement by Municipalities in Global Value Chains’ of the German Development Institute, the CSCP conducted three virtual stakeholder dialogues between public procurers and businesses from the IT and textile sectors. The aim was to identify key reasons for the existing information deficits and to collect good-practice examples of well-functioning communication between public procurement and the market. Through lively discussions, the participants got to know the challenges that the opposite side faces and voice their viewpoints.

The stakeholder discussions confirmed that involving the bidding companies in a dialog can counteract information deficits and make procurement processes more efficient in terms of procedure and impact. In both product areas, procurers agreed that sufficient resources and improved knowledge transfer are important prerequisites for formulating tender requirements in clear and detailed ways, making it easier to successfully review them. A long-term and goal-oriented dialog after the contract has been awarded was also deemed important.

The complete results of the discussions are summarised in the report “Communicating with the Market for Socially Responsible Sustainable Public Procurement”, which highlights the relevance of promoting early dialog between the parties and ensuring efficient exchanges throughout the process.

For further information, please contact Jana Bauer.

Der Beitrag How Communicating with the Market Can Enhance Sustainable Public Procurement erschien zuerst auf CSCP gGmbH.

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BOOM Holiday Camps 2021: Registration is Open!

1. März 2021 - 12:39

Do you know a teenager or young adult who is wondering how his future career might look like? Our BOOM holiday camps offer the participants a unique opportunity to explore future jobs, discover their strengths as well as promote their courage to face the future with curiosity and enthusiasm. The registration for the 2021 BOOM camps is open – spread the word!

In 2021, participants will explore future jobs in the fields of ‘daily consumption’, ‘energy and mobility’ and ’food’. They will also have the chance to get insights into societal trends and challenges, changing consumption trends as well as ways to more sustainable lifestyles.

In the spirit of BOOM’s guiding principle Every Job is Green, the participants will explore sustainability as a key opportunity in shaping their personal and professional future.

Dates and topics:

18.07. – 23.07.2021 “Food” Age 17-24, Köln/Bonn Area

08.08. – 13.08.2021 “Energy and Mobility”, Age 14-17, Edersee in Hesse

22.08. – 27.08.2021 “Daily Consumption”, Age 14-17, Edersee in Hesse

Register via the online form!

For inspiring and hands-on activities, field experts and craftspeople will join each BOOM camp.

Check out the BOOM website to read more about past camps and watch our BOOM videos This is BOOM and Building of a Geodome to get inspired!

BOOM is a joint project of the CSCP and its partners Provadis GmbH and Sportjugend Hessen e.V and it is funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety.

For further questions, please contact Carina Diedrich.

Der Beitrag BOOM Holiday Camps 2021: Registration is Open! erschien zuerst auf CSCP gGmbH.

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156 Food Waste Reduction Measures and Data on the Entire German Food Retail Sector

25. Februar 2021 - 11:04

Halfway through its cooperation, the Dialogue Forum for the Reduction of Food Waste in Wholesale and Retail can build upon numerous food waste reduction measures and, for the first time, delivers data on food waste for the entire food retail sector in Germany.

“The food waste community knows: only what is measured can also be reduced”, points out Nora Brüggemann, coordinator of the Dialogue Forum, underlining the need for transparency in order to facilitate impactful solutions.

Until now, studies on food waste quantities in Germany have represented only estimates, making it difficult to rely on them. The joint work of the 21 members of the Dialogue Forum is highly valuable not only in gaining more insights into food waste in the retail and wholesale sector in Germany and in the companies internally, but also in enabling the identification of reduction solutions that can deliver real impact.

Jointly, the retail and wholesale members have laid out the foundation for further analysis and work. All 21 members:

  • collect food waste data in their own companies. Of these, 16 companies have already shared these internally-collected data in the form of sales losses for the year 2019, enabling the Thünen-Institute, a Dialogue Forum partner, to calculate the food waste.
  • cooperate on food donations with a social institution, e.g., with the German food banks.
  • individually implement reduction measures, be it internally or at the interface with suppliers as well as measures related to food redistribution. So far, a total of 156 measures have been counted, including price reductions for fruits and vegetables or products close to the best-before-date; optimisation of the process-/logistics-/ and cool-chain; or innovative demonstration projects on the valorisation of food waste streams.

The data collected by the Dialogue Forum for the entire food retail sector, suggests that the extrapolated sales losses for 2019 amount to 4.1 billion euros (1.76 % of food sales), which corresponds to 710 thousand tons of food. Deducting food donations, this results in about 500 thousand tons of food waste. Further details can be found in the Dialogue Forum interim and monitoring reports. The interim report, compiled by the CSCP, provides a comprehensive overview of the activities implemented by the members, while the monitoring report prepared by the forum partner, Thünen-Institute, presents a detailed analysis of the collected data.

“In 2021, we aim to gather similarly high-quality data for the wholesale sector and to improve the data situation on food donations. In addition, we would like to individually analyse the data of interested companies in order to identify effective levers for reduction measures.”, highlights Lia Orr from the Thünen-Institute, the project partner responsible for data aggregation and analysis.

“These activities and the members engagement pave the way for the joint development of a target agreement with which the companies pursue the goal of halving food waste by 2030.”, says Nora Brüggemann, moderator of the Dialogue Forum, heralding the joint development of concrete reduction targets, principles of cooperation as well as measurement and review of progress.

The Dialogue Forum Wholesale and Retail is part of the National Strategy to Reduce Food Waste, adopted by the Germany government in 2019. The forum offers wholesale and retail companies in Germany a platform for their joint commitment to reduce food waste. The project is conducted by the CSCP in partnership with the Johann Heinrich von Thünen-Institut and it is funded by the Federal Ministry of Food and Agriculture (BMEL) .

For further information please contact Nora Brüggemann.

Der Beitrag 156 Food Waste Reduction Measures and Data on the Entire German Food Retail Sector erschien zuerst auf CSCP gGmbH.

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Open Dialogue is Key for Sustainability

24. Februar 2021 - 10:31

A graduate of economic geography with an interest for online marketing, Felix Schumacher believes that maintaining an open and ongoing dialogue with all groups in society is the key to a sustainable life. As part of the CSCP, he looks forward to mobilising the power of multi-perspective approaches in changing things for good.

Why did you apply to work for the CSCP?

I have a background in geography and economic geography, two fields that gave me access to new viewpoints on sustainability. During my studies, I worked part-time in online content marketing and was looking for a way to link my educational background and work experience in an impactful way. A few months as an intern at the CSCP were proof that this is where impact happens, so here I am.

 What are the projects that you are most excited about?

Already during my internship, I started working on the HOOP project. Being involved right from the start is a unique opportunity to see how a project kicks-off, takes shape, and starts having real impact. We work with eight lighthouse cities and regions in boosting circular, bio-waste economy models, but with very different approaches. Building bridges, managing data, and enhancing stakeholder engagement are all topics that I feel very excited about.

In your view, what are the main ingredients for a sustainable life?

Though there are many facets, I think that being open for dialogue is the main component. People have different needs and face different challenges. To make sustainability work for all, we need to make concepts relatable to all the different groups in society. Finding the right balance and making change happen while considering multiple perspectives is complex and yet one of the main ingredients for a sustainable life.

For further information, get in contact with Felix Schumacher.

Der Beitrag Open Dialogue is Key for Sustainability erschien zuerst auf CSCP gGmbH.

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One Step at a Time Toward the Circular Economy that Benefits All

17. Februar 2021 - 12:56

Freshly-graduated Livia El-Khawad is the newest member of our SIPS team. She has placed a special focus on circularity and resource management during her studies and is driven by the goal of making circularity not only work, but to do so in a socially responsible way.

How did you decide to join the CSCP?

My decision to pursue a job at the CSCP was rooted in the belief that only through hands-on approaches would I be able to further comprehend what sustainability really means for society, organisations and individuals. Having just finished my studies at the Leuphana University in the field of Environmental Sciences, I felt that I needed a ‘reality check’.  Through the diverse projects that I am working on and the numerous collaborations with various stakeholders, I can better grasp the opportunities at hand and think of creative solutions that move things forward. My main focus will be our circularity projects, a key objective being not only accelerating the transition but also ensuring that it is a fair one for all parties involved.

What are you looking forward to the most in your new role as a consultant for the SIPS team?

A great approach at the CSCP is that no one is put into a thematic box in which they have to spend most of their time. By showing interest and motivation, there are excellent opportunities to explore new areas, grow beyond one’s core expertise, think creatively and connect the dots. That’s exactly what I am looking forward to the most: expanding my horizon. Tapping into knowledge and belief systems beyond one’s comfort zone is, in my view, key for the professional as well as the personal development.

In your view, what are the main ingredients for a sustainable life?

Leading a sustainable life requires perseverance, openness towards new ways of doing things, and on many occasions, creativity. We still live in a world in which the norm is pretty much an unsustainable, resource-intensive way of living. Not choosing the default option always necessitates extra effort on the part of the individual, but it also comes with little joys – like moving to toothpaste tablets, which I proudly did recently. I do sometimes get frustrated if I can’t find sustainable alternatives for perfectly simple things, but then I am so heartened by seeing all the creative solutions already out there.

For further questions, get in touch with Livia El-Khawad.

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